DBC News Roundup

3 reasons jargon is so widely used in PR and marketing

Here’s a great article on making your PR writing fresher and freer from industry jargon that will put readers in to a coma  More>

What can fortune tellers and loners tell us about student learning?

A father turns to a crystal ball to find out how his daughter is doing in high school. And a loner quickly learns that doing things on his own may not be such a good idea. DBC just completed two video projects for the Washington School Information Processing Cooperative (WSIPC) to bring home the message that working with a statewide cooperative can help teachers and parents be more informed and more engaged in student success. See the newest videos on our Vimeo channel here.

Things NOT to say to a journalist

Using “earned media” as a strategy in your communications toolbox can yield good coverage for your organization. However, you’re at the mercy of the journalist writing the story. Ragan PR Daily gives some good tips on how to not alienate your media contacts or resign your press release to the garbage can. More>

3 marketing strategies learned at DisneyWorld

To pull off something as grandiose as 43 square miles of parks, 100-plus rides and 62,000 employees, Disney needs a robust, well-rounded and detail-oriented marketing team. The team must have a specific focus on the customer experience. Here are a few ways you can add some Disney to your company’s communications strategy. More>

Smile! Marketing Firms Are Mining Your Selfies

Most users of popular photo-sharing sites like Instagram, Flickr and Pinterest know that anyone can view their vacation pictures if shared publicly. But they may be surprised to learn that a new crop of digital marketing companies are searching, scanning, storing and repurposing these images to draw insights for big-brand advertisers. More>

12 words and phrases you should never use

You may have heard these tired worn out phrases. So, “with all due respect,” we ask you to “think outside the box” and enjoy this latest post on 12 of the worst offenders. More>

How to turn a bad Internet review into a blessing

Getting a poor review from an Internet listing can be demoralizing to a business owner. How you react can turn bad news into new customers, says PR Daily. More>



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