DBC News Roundup

DBC develops brand & website for new LASIK surgery center

The first LASIK surgery center to offer blade-free LASIK surgery using the Wavelight Refractive Suite is opening in Lacey, WA. And DBC was retained to develop the center’s brand, website and other collateral materials including signage, patient welcome packets and invitations to grand opening events. DBC is also managing the center’s ongoing advertising campaigns.  Dr. Jay Rudd, Aurora LASIK’s founder is a well-known eye surgeon in Thurston County. He continues to see surgery patients at Clarus Eye Centre while performing the all-laser LASIK procedures at Aurora. Dr. Rudd also offers KAMRA lens inlays which allow you to see up close and far away more clearly. Who isn’t ready to ditch those readers! Congrats to Dr. Rudd and his team!  More>

25 ways to tighten your writing

Clear writing gets your message across. It’s time to ditch the superfluous (that means, unnecessary) and get to the point with your advertising, newsletters and client correspondence. For some great tips, read  More>

3 reasons jargon is so widely used in PR and marketing

Here’s a great article on making your PR writing fresher and freer from industry jargon that will put readers in to a coma  More>

What can fortune tellers and loners tell us about student learning?

A father turns to a crystal ball to find out how his daughter is doing in high school. And a loner quickly learns that doing things on his own may not be such a good idea. DBC just completed two video projects for the Washington School Information Processing Cooperative (WSIPC) to bring home the message that working with a statewide cooperative can help teachers and parents be more informed and more engaged in student success. See the newest videos on our Vimeo channel here.

Things NOT to say to a journalist

Using “earned media” as a strategy in your communications toolbox can yield good coverage for your organization. However, you’re at the mercy of the journalist writing the story. Ragan PR Daily gives some good tips on how to not alienate your media contacts or resign your press release to the garbage can. More>

3 marketing strategies learned at DisneyWorld

To pull off something as grandiose as 43 square miles of parks, 100-plus rides and 62,000 employees, Disney needs a robust, well-rounded and detail-oriented marketing team. The team must have a specific focus on the customer experience. Here are a few ways you can add some Disney to your company’s communications strategy. More>

Smile! Marketing Firms Are Mining Your Selfies

Most users of popular photo-sharing sites like Instagram, Flickr and Pinterest know that anyone can view their vacation pictures if shared publicly. But they may be surprised to learn that a new crop of digital marketing companies are searching, scanning, storing and repurposing these images to draw insights for big-brand advertisers. More>

Capitol City Press

“Secret Smartee Society”

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Direct Mail Brochure

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Providence Centralia Hospital

Magazine Ad

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