DBC News Roundup

Statewide campaign produced by DBC shows green side of Washington businesses

What do a steel mill in Seattle, a cidery in Auburn and a print shop in Tacoma have in common? All produce great products (and jobs) for Washington, while being thoughtful stewards of the environment we all love. A statewide campaign to tell their stories, and others, was recently launched by DBC’s client, the Association of Washington Business (AWB). Campaign components developed by DBC include TV, radio, newsprint, online, and outdoor advertising vehicles. To view the video components of the campaign, visit DBC’s Vimeo channel. To learn more about AWB’s GrowHere campaign, visit AWB.org/GrowHere.

DBC develops brand & website for new LASIK surgery center

The first LASIK surgery center to offer blade-free LASIK surgery using the Wavelight Refractive Suite is opening in Lacey, WA. And DBC was retained to develop the center’s brand, website and other collateral materials including signage, patient welcome packets and invitations to grand opening events. DBC is also managing the center’s ongoing advertising campaigns.  Dr. Jay Rudd, Aurora LASIK’s founder is a well-known eye surgeon in Thurston County. He continues to see surgery patients at Clarus Eye Centre while performing the all-laser LASIK procedures at Aurora. Dr. Rudd also offers KAMRA lens inlays which allow you to see up close and far away more clearly. Who isn’t ready to ditch those readers! Congrats to Dr. Rudd and his team!  More>

25 ways to tighten your writing

Clear writing gets your message across. It’s time to ditch the superfluous (that means, unnecessary) and get to the point with your advertising, newsletters and client correspondence. For some great tips, read  More>

3 reasons jargon is so widely used in PR and marketing

Here’s a great article on making your PR writing fresher and freer from industry jargon that will put readers in to a coma  More>

Capitol City Press

“Secret Smartee Society”

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Direct Mail Brochure

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Providence Centralia Hospital

Magazine Ad

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